Helping software vendors achieve growth with EMEA partners

Specialist in channel growth

I’ve been working with software vendors on international expansion into Europe and the wider EMEA regions for more than 20 years. In that time I’ve had the pleasure of helping some game-changing companies build their EMEA channels and revenues. Companies like Red Hat for Linux, VMware for virtualisation, SolarWinds for monitoring and Datto in the MSP channel.

I’ve also seen some absolutely fantastic software fail, when companies just didn’t get their go-to-market strategy right for EMEA partners, so missed the window of opportunity.

Use my experience to ensure you succeed.

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How I can help you achieve growth in EMEA with partners

Market research

Partner recruitment

Brand awareness

Partner enablement

End-user demand

My services

Is expanding sales with EMEA partners one of your top strategic objectives?

I empower emerging software companies expanding in EMEA with the right strategy for growth with partners. I bring expertise and a hands-on approach with a flexible service to enable you to move quickly and without the cost of a full-time EMEA marketing director. I will guide you from the start of defining your partner marketing strategy, recruitment, enablement, building your brand, creating demand funnels and developing a marketing function to achieve your goals and scale-up for ongoing growth.

Are strategic projects not getting the attention they need to be successful due to lack of skills and resource?

I bring proven skills and expertise that allow you to solve your current problems quickly and without having time consumed with hiring.

Typical projects I help deliver:

Kick-starting your partner recruitment
Partner marketing and MDF management
Go-to-market plan for new products with partners
Reviewing systems and tools to monitor and report on marketing investment

Want a proven EMEA marketing leader and team to support your sales team and goals, but need it right now?

I’ve worked with software companies for over 20 years and have a network of agencies and freelancers highly skilled in all aspects of channel marketing. Acting as your virtual marketing leader, I’ll work with you to build an agreed plan and deploy, aligning with EMEA and marketing leadership.

Do you like the look of my experience and want to know how I achieved success?

I run workshops tailored to your business, discussing my experience and relating real examples to your objectives that enable your success.

Typical workshops I deliver:

EMEA marketing strategy, how should it differ from other regions
Best practice in enabling channel partners to focus on you
How do you scale demand generation from the US to EMEA

Are you a leader looking for alternative ideas or do you want to invest in developing your marketing teams channel expertise?

I provide leadership and marketing mentoring programmes to align objectives, enhance skills and deliver results all tailored to your needs. I’m a mentor with the chartered institute of marketing, worked in multiple highly successful technology leadership teams and have a proven history of developing marketing talent.